Internet Marketing

At Online Matters, we assess the specific needs of your business and build a website framework to include the features that would benefit your business.

A well-designed website is critical in portraying a good brand image. A professional website can:

  1. Make your small business look bigger
  2. Build consumer confidence
  3. Increase consumers’ willingness to purchase.

Get noticed by your target market!
Once you have established a presence online, you need to get noticed by your target market. If your target market can’t find you online, they’re most certainly guaranteed of finding your competitors.

How to get noticed?

  1. Search Engine Marketing – get your site amongst the top of the search engine listings in Google, Yahoo, MSN and others.
  2. PPC: Show up in keyword searches almost immediately.
  3. Link-building programmes: Increase your reach and organic search results.

Convert more customers
Turn your online visitors into buyers! The conversion rate of your website (the percentage of visitors who make a purchase of complete any of your pre-determined goals) is the most important statistic when it comes to understanding the health of your website, because it’s how you measure your Return on Investment.

Call us today to discuss your Internet Marketing requirements!