Pay per Click Advertising

What is Pay-Per-Click?

Pay-per-click (PPC) advertising is the placement of a small ad on the search results page for a specific keyword or keywords in return for a specified payment when a visitor actually clicks on the ad.

This is typically what a Google search engine results page looks like. Areas outlined in red, indicate the locations on the page where PPC ads are typically placed on the search engine results page. All other search engine results depicted on this page are referred to as ‘organic’ search results or natural search results. In order to appear on the first page of Google search results for organic listings, you would need to deplore a search engine marketing campaign.

The most popular PPC search engine is Google and their PPC advertising program is called AdWords. The next most popular search engines are Yahoo!, MSN Live, and Ask.

Why Pay-Per-Click?

What makes PPC so attractive is that your business is seen (Google Adwords refers to this as ‘impressions’) and you only pay when visitors click on the ad. Thus, the term “pay per click” means just what it says: the advertiser pays each time a visitor clicks on the ad.

When visitors click on your PPC advertisement, they will be taken to a relevant landing page on your website. This landing page should be providing visitors with information, a special offer and contact information that will convert those visitors into customers.

How do we implement a Pay-Per-Click campaign?

Give us a call and we will happily assist you with the following:

  • Setting up your account
    We ask you to complete a questionnaire in order to establish your business objectives
    We conduct independent research into your business and industry to gain a better understanding of your business in the online arena We develop a keyword and campaign strategy uniquely tailored to your specific needs

  • Ongoing PPC campaign management
    We provide ongoing keyword research, campaign monitoring and updates of keywords and ads We constantly refine bidding strategies and conversion optimization We continuously monitor competitor activity. We analyze your Google Analytics results and tweak your PPC campaign accordingly

  • Regular Reporting
    We send you regular reports to keep you updated on campaign performance